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Food Matters

Pink Ribbons, Inc. DVD



Based on the book "Pink Ribbons, Inc.: Breast cancer and the politics of philanthropy" by Samantha King. Pink Ribbons questions many of the ethics behind pink ribbons campaigns.

Pink ribbons, they're everywhere: t-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer.

But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration and money. Then wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?

Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause".


Dr. Samantha King (author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy)

Barbara Brenner (of Breast Cancer Action)

Barbara Ehrenreich author/activist (Nickel and Dimed)

Nancy Brinker (of Susan G. Komen for the Cure)

Dr. Susan Love, advocate/surgeon

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